Paper producers beat the circularity drum


Trade associations representing paperboard makers have been making their case for paperboard packaging as having achieved circularity.

The descriptor “circular economy,” with recycling at its core, has gained traction globally throughout the 21st century, with the European Union consistently taking steps to back it via policy measures.

As companies that make and use plastic packaging begin to invest to improve their recycling rates, producers of paperboard packaging—and the trade groups that represent them—have fired steady public relations salvos to call attention to the material’s already established recycling loops.

The Brussels-based Confederation of European Paper Industries (CEPI) says European mills, even while making less overall product in an energy-starved 2022 business climate, consumed a higher percentage of Europe’s collected recovered fiber than in previous years.