Two Sides: the paper industry undeservedly suffers from an environmental perception problem

Two Sides’ latest study ‘Paper’s Place in a Post-Pandemic World’ aims to understand changing consumer perceptions towards print, paper, paper packaging and tissue products. This unique insight into consumer attitudes towards one of the world’s oldest and universally used materials will be repeated biennially to monitor and report upon evolving consumer perceptions as environmental awareness intensifies and alternative digital channels of communication become prevalent.

 

 

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